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Yesterday was the third anniversary of the loss of Steve Jobs, and to this day, most people completely miss his biggest contribution: the enabling of new living traditions where there had been none before. Much like the way Gizmo Green dominates green building conversations, almost all stories about Steve focus on the technical side of his brilliance. But if you go back and read what he actually said, it’s clear that one of his core motivations was to allow ordinary people to do extraordinary things.
There’s an apparent disconnect between what Steve did and what a few of us are trying to do for sustainability that actually isn’t a disconnect at all. Steve built powerful tools without knowing everything that people would do with them. He had some ideas, to be sure, but there’s no doubt that he took delight in people coming up with uses he never considered. He famously said that a Mac is a “bicycle for your brain,” because bicycles transform humans from one of the most inefficient species at travel to one more efficient than all but a few species such as condors. Steve didn’t need to know where you would go with your bike in order to design the bicycle/Mac… he just needed to design it to make you more effective.
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