Even though year after year in survey after survey more than 80 percent of Americans say they support solar, that “support” doesn’t translate into sales or policy action on the state-level. In a large room at the Las Vegas Convention center during Solar Power International, solar industry stakeholders discussed the idea of solar having its own brand and how that might help the industry.
Allison Mickey of Spruce Financial explained how a strong solar brand could help increase solar adoption.
“Strong brands are brands that people trust,” she said, adding “consistency and trust are especially important for newer industries that lack track records.”
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